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Padraig Hyland - The Core Story

A Case Study

The Composition

This was an interesting job. Padraig Hyland, the founder of The Core Story, got in touch to ask me to shoot some brand photography for his website. Padraig is a Strategy and Communications Consultant and specialises in developing strategic business stories and leaders storytelling skills. I attended one of his workshops and the brief was to capture the personality of the team rather than any office or product.

The Photoshoot

As an experienced Event Photographer I'm used to shooting candid shots of people chatting, listening, and engaging, pretty much in any guise in any given situation so I found this challenge quite straightforward. Padraig and the team are very engaging and  easy to listen to, and so the audience were only too happy to take part. As the day wore on everyone relaxed in each others company and the images reflected the teams qualities and the environment they create on their programmes. Whilst the emphasis was on lifestyle images of the day itself, I also did some new headshots. Padraig's wife is well known actress, Muireann Ryan, needless to say, she was only too happy to pose for a headshot and other lifestyle images too. It's always a pleasure to shoot experienced models, they need very little coercion on how to pose, it just comes naturally.

Not only was this gig straightforward but it was fun too and produced some very rewarding results.

"I was delighted with the work Andy did with us. We were keen to get shots that reflect the team and gave a flavour of what we are like to work with. I think Andy captured our personality really well" Padraig Hyland


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