Johnny Magory Books

A Case Study

The Composition

Emma-Jane Leeson, writer of the wonderful Johnny Magory series of Childrens Books got in touch with me to ask me to shoot some stuff for her new website and social media marketing and I'm so glad she did. The books are all about getting children back outdoors and away from their ipads. This was one of the most enjoyable shoots I did and when you see the results you'll realise why!

The Photoshoot

The first requirement was to provide some product shots for Emma-Jane. I had a little play around in the studio and took the standard images on the white background that you'd expect on most websites but I decided that her products needed a bit more...well...get up and go I guess....because that's what her work is all about. Getting Children to get up and go exploring.

Johnny Magory 1

Johnny Magory in the Magical Wild but on a boring white background!

I brought the books to one of my favourite locations and shot them in different set up's offering up several different backgrounds.

The next stage of the directive was to grab some lifestyle images of Emma-Jane with a collection of some very keen children who couldn't wait to take part. She had had her logo recently redesigned by the talented group of pixies at Graphedia based in Wexford and I noticed the different Brand colours that were contained in the Logo so I suggested Emma-Jane got each of the Children to wear a different coloured plain t-shirt and they all duly obliged.

Johnny Magory 2

Johnny Magory Logo as designed by Niall Reck of Graphedia

I spent a couple of hours following the gang around the lakes and woods in Ballynafagh Lake and had great fun jumping brooks, sinking in bogs and climbing trees but it was worth the effort I think.

The last part of the directive was something I wouldn't normally do but she asked for a short 10sec video which highlights the beauty of the lake where her stories are based. I popped out one day and whilst the result was ok I felt it could be better so I returned the next morning, at 5.30am and discovered a lake clouded in mist and very different to what I had witnessed the day before. As the sun started to rise above the nearby trees, however, the mist started to burn off to reveal the lake in all its beauty.

Results from the Darkroom

Johnny Magory Stories belong outdoors

The following cookies load by default:

Strictly necessary cookies
These cookies are essential for visitors to be able to browse the website and use its features. None of this information can be used to identify visitors as all data is anonymized.

Site session
Purpose: To remember different visitor preferences on the website.
Duration: For duration of browser session.

Preferred language
Purpose: To be able to provide the website in the visitor's preferred language (if the website contains multiple languages).
Duration: 1 year.

Purpose: To be able to show prices in the currency matching the visitor's preferences.
Duration: 30 days.

Google Recaptcha
Purpose: To be able to validate whether the visitor is human and to limit the amount of spam from contact forms.
Duration: 1 year.
Provider: Google.

Third-party cookies
These cookies collect information about how visitors use the website, like which pages they've visited and which links they've clicked on. None of this information can be used to identify visitors as all data is anonymized.

Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Duration: 1 year.
Provider: Google.

Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Duration: 24 hours.
Provider: Google.

Purpose: Used by Google Analytics to throttle request rate.
Duration: 1 year.
Provider: Google.

We also integrate with social platforms on this site that allow you to connect with your social network in various ways. Social media integration will set cookies through the website which may be used to enhance your profile on social media sites or contribute to the data they hold for various purposes outlined in their respective privacy policies.